UFitPal
About Us

About UFitPal

We're building the most personalised fitness platform in the MENA region — powered by AI, grounded in clinical science.

Our Mission

Precision fitness and nutrition for every body in the MENA region

UFitPal was born from a simple observation: most fitness apps offer generic plans that ignore your biology. We believe every person deserves a program built around their unique metabolic profile, goals, and lifestyle — not a one-size-fits-all template. Using the Mifflin-St Jeor clinical formula as our foundation, we calculate your exact BMR and TDEE, then layer AI-driven recommendations on top to create a plan that evolves with you.

Our Technology

Three layers of personalisation

We're building in phases — starting with what works today and expanding toward the future of precision health.

Live Now

Foundation AI

Clinical BMR & TDEE calculation using the Mifflin-St Jeor formula. AI-generated macro targets, weekly workout programs, and lifestyle recommendations — all personalised to your body measurements and goals.

Coming Soon

Biometric Integration

Sync data from wearables and fitness trackers to refine your plan in real time. Heart rate variability, sleep quality, and recovery scores will feed directly into your recommendations.

Future

Genomic Insights

The next frontier — integrating genetic and epigenetic data to unlock hyper-personalised nutrition and training protocols tailored to your DNA.

Who we are

Built by athletes, for athletes

UFitPal is built by a team of engineers, coaches, and nutrition specialists based in Tunisia. We combine academic rigor with real-world athletic experience to create tools that actually work — not just look good on a dashboard.

Ready to train smarter?

Join thousands of athletes already using UFitPal to optimise their performance.